How to find the target market for your villa in Lombok and Sumbawa
Many villa listings try to appeal to everyone. Here's how to work out who your villa in Lombok or Sumbawa really suits and make your listing speak to them.
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The new way to search: how guests find villas with AI
Guests have stopped typing 'villa Lombok' and started asking AI full questions. Here's how AI decides which villas to suggest and what you can do to be one of them.
The empty Tuesday: how to fill gap nights in your Lombok villa
A night or two left over between one booking and the next. Why gap nights happen, who books them and the small setting changes that fill them.